The Name
For centuries, the madder plant's root, a deep, vivid red, was one of the most valuable commodities in the world. It coloured the uniforms of armies and the courts of Europe.
Above ground, you'd walk straight past it. The value was entirely underground.
Red Root Pictures takes its name from that idea. The work that matters happens before anyone sees it.
Go deep first. The content is what people see.
The root is what makes it grow.
WE'RE NOT A TYPICAL PRODUCTION COMPANY.
Red Root Pictures produces cinematic commercial video for food, drink, and sports brands who want content that actually works, not just content that looks good.
We're founded on the belief that great video should do something: build trust, drive conversions, reach new audiences, and earn back what you spent on it. That's the standard we hold every project to.
Based in London. Credits include Mercedes AMG F1, Sky Sports, Dragon Hockey, Crocs, and British Airways.
Why use us?
Most production companies wait to be told what to make.
We work differently. We dig into your business first, your audience, your market, your real challenges, and build the content around what we find. That changes what gets made and how well it performs.
We work exclusively in food, drink, and sport.
Not because we can't do anything else, because deep specialisation produces better work. We understand your buyers, your category, and your competitive landscape. You're not briefing us from scratch. We already know the territory.
When the work is done, we don't disappear.
We want to know if it worked. That's what makes us a partner rather than a supplier.
Richard Boon
COMPANY DIRECTOR
Richard is the founder of Red Root Pictures and an award winning cinematographer, producing and shooting titles on Netflix, Apple TV and Amazon Prime.
As a film maker and video strategist, he is a fantastic all rounder, having created video campaigns at the highest level of the industry.
Richard started Red Root Pictures back in 2016 and is at the heart of both the creative process and client experience.
